Apples iPhone 5: a few hits and a big miss | Technology Spectator

Apple’s iPhone 5 launch was a tightly scripted affair and was so similar to those of Microsoft’s, Nokia’s and Google’s that it is hard to tell what is more disappointing. The fact that Apple can’t be bothered to alter the format or that there wasn’t a slither of novelty in what was announced.What’s interesting about these events is not the features that are included in Apple’s latest devices but those that are left out. With the latest announcement of the new iPhone 5 and the revamped music player range, these omissions were significant and telling.The two principles that rule AppleWhat Apple left out of its latest product launch emphasises two things about the company.

via Apples iPhone 5: a few hits and a big miss | Technology Spectator.

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