n October 2012, they announced they were starting a new campaign for an Australian republic. The rebranded website described the purpose to the new campaign:
‘We want to get Australians talking about us, our country – and the future we will share, together. This campaign is about our identity, as Australians, the way we see ourselves and the way we want to be seen.’
The purpose of the new campaign is to get Australians talking about our identity and asking, “Who do we want to be?” It’s about seeking to build a consensus about our identity that can include all Australians. A republic is for all of us. It’s about Australia, our identity and our place in the world.