There are some things that are so big that they have implications for everyone\’s life, whether we want it or not. And Big Data is one of those mega trends that will impact everyone in one way or another. The name which by the way I don\’t like might sound a bit techie or boring but believe me, it is not. With this post I want to explain what\’s behind this mega buzzword and outline why it will impact everyone.The basic idea behind the phrase \’Big Data\’ is that everything we do in our lives is or will soon leave a digital trace or data, which we and others can use and analyze. The advances in capturing and analyzing big data allow us to decode human DNA in minutes, find cures for cancer, accurately predict human behavior, foil terrorist attacks, pinpoint marketing efforts, prevent diseases and so much more. And like most things, it can be used for good or evil, but more on that later.